"There were tears of joy"

His hobby: parachuting. His passion: Porsche. Roli Kunz, Porsche Certified Sales Advisor, has been with us since 1 October. Here, he talks about tears of joy, digitalisation and what really drives him up the wall.

Roli, could you describe yourself with just three adjectives?

Customer-oriented, reliable, fast.


When and how did you catch the Porsche bug? 

That was back in 1983. A friend of the family had bought a 911, and he took me for a spin in it. I was absolutely thrilled. I then turned down the apprenticeship I had been offered as a commercial employee and became a Porsche mechanic.


What do you find so fascinating about Porsche?

On the one hand, the Porsche story – something I have been able to actively experience myself since the beginning of the 1980s. On the other, the enormous development Porsche has been through. And a Porsche is instantly recognisable as a Porsche – it’s difficult to describe in short sentences, it's something you have to have been through yourself. 


How long have you been working as a Porsche Sales Advisor?

Since 1990 – that’s 30 years now, incredible.


How has the job of a car salesperson or sales advisor changed since 1990? 

It’s a completely different job. The focus is very much on customer orientation, and in the past that was a little different.
The variety of products has also become much greater, digitalisation was never part of the equation but now is a huge topic. I find it all extremely exciting.


For you personally, when was it better to be a salesperson? 1990 or 2020?

Now, today! It is more complex now, but much more exciting. I would love to have had today’s digital tools in the past.


What are the biggest challenges as a sales advisor today?

The biggest challenge for me is to familiarise the customer with the new technologies and everything about digitalisation, and to explain it in such a way that he or she can use it to the best advantage. Often, in addition to the classic delivery of the vehicle, there is a follow-up appointment so you can once again focus on the specific needs. 


What experience in sales remains particularly memorable for you?

There have been a lot over the last 30 years. I can remember customers that cried when they came to pick up their Porsche. These are very special moments and I do my best to make each delivery unique – even though at the moment it’s not easy to capture the customer’s emotions because we’re all wearing face coverings.


What do you do in your free time? 

My two sons are grown up and independent – so my wife and I like getting out on our mountain bikes when we have time and I also like jumping out of aeroplanes – with a parachute of course.


Are your children Porsche fans too or do you let them choose for themselves?

They find Porsche cool as a brand but are less into cars than I am. In their generation you can really see that sustainability is part of their mindset. That was totally different in our day and I think it is good that this development is so important to young people nowadays. 


What really drives you up the wall?

Unreliability and dishonesty.


What do you always have with you in the car?

My smartphone.



Either or?

Raclette or fondue? Fondue

Coupé or convertible? Coupé

Nadal or Federer? Federer

Summer or winter? Summer

Notebook or iPad? iPad

Netflix or linear TV? Netflix

Ferrari or Lamborghini? Porsche, what else?

"There were tears of joy"